MODEL MOMENT: To coincide with its 20th anniversary in the U.K., Fashion Targets Breast Cancer has brought back Kate Moss and Naomi Campbell to front the campaign.
The advertising photographed by Mario Testino features black-and-white images of the supermodels. It will run for six weeks in the U.K.
“When I was asked to photograph Fashion Targets Breast Cancer’s original faces, Naomi Campbell and Kate Moss, to mark its 20th anniversary I couldn’t say no,” said Testino. “Sadly, we have all been affected by cancer at some point in our lives, and there is nothing worse than knowing that a woman close to your heart has breast cancer. That is why this campaign is so important.
“We know that when we join together we can achieve great things; the last 20 years of Fashion Targets Breast Cancer has shown us this. We must continue to stand together, for the next 20 years and beyond, to raise more money for crucial research that will ultimately save lives now and in the future,” he continued.
Aimed at British shoppers, the campaign promotes a range of items from the Fashion Targets Breast Cancer collection from retailers including Marks & Spencer, Debenhams, River Island and Topshop. Thirty percent of the sales will benefit Breast Cancer Now’s research.
“It’s great to be returning to support Fashion Targets Breast Cancer on this very special anniversary year,” said Moss. “Since its U.K. launch in 1996, when I first appeared in the campaign poster, Fashion Targets Breast Cancer has gone on to impact so many lives by funding vital research into this devastating disease.”
“I never could have expected back in 1996 that I would go on to experience firsthand the harrowing effect this disease can have on individuals, families and loved ones,” Campbell added. “For the last 20 years Fashion Targets Breast Cancer has united us all — scientists, models, designers, mothers, photographers, retailers — as a powerful force against the disease. That’s two decades of incredible support for cutting-edge breast cancer research, and it’s vital that we don’t stop now.
“With 2016’s campaign, I’m honored to stand with people across the U.K., united in our belief that, together, we will win this fight,” she said.