Kate Spade RTW Fall 2016

NO FULL LENGTHS PLEASE: Kate Spade sent out a reminder about Friday’s spring 2017 fashion show at The Nomad Hotel Rooftop, and asked guests to please refrain from posting any photos from the presentation that show full looks. Asked the reason for the embargo, the company said the event is an intimate presentation for long-lead and select fashion trade publications only, including WWD. Kate Spade is discouraging attendees from posting full looks on their social feeds and will embargo full-look imagery from outlets other than select fashion trades until the spring 2017 collection begins hitting the stores on Feb. 1, said a spokeswoman.

While the company acknowledged these images can get picked up, it seeks to pare down the flood of imagery on the social feeds of its customers, as well as asking attendees to respect the intimacy of the presentation.

Kate Spade apparently wants the media attention on its current fall 2016 collection, which hits stores during New York Fashion Week. The company is focusing its social and digital efforts on its branded, shoppable content series, Miss Adventure (#missadventure) and a spin-off series called “Miss Behavior (#missbehavior).