KCD WEST COAST BOUND: KCD is expanding westward. Beginning in March, the agency will extend its p.r., event and VIP services to Los Angeles, where Matthew Bires will be senior director of KCD L.A., overseeing new business development. Bires has been with the New York office for more than 10 years, working on accounts such as Chloé, Marc Jacobs, Mulberry, the Victoria’s Secret Fashion Show and all of their California-based projects. KCD doesn’t have an office in Los Angeles, but Bires’ move is laying the groundwork for an eventual West Coast branch. “We have always grown organically, such as with our London and Paris office and our digital division, and this wait-and-see approach has helped us carve out secure positionings and offerings of services,” said Ed Filipowski, president of KCD. “We don’t jump in the water, we navigate it with our expertise at the right time.”

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