KEEPING THEM GUESSING IN TORONTO: One of the best spots for stargazing during the Toronto International Film Festival was the Guess Denim Lounge at the festival headquarters. Inside, Getty Images and WireImage shoot celebs before and after their press conferences, held in the next room, and L’Oréal touches up anybody daring enough to arrive without their hair and makeup teams in tow.

“What is this?” Al Pacino, who stars in “Manglehorn,” gasped when he walked in. Jennifer Aniston, who stopped by the space last year, already knew. “I love the denim lounge,” she exclaimed, eyeing the fully-stocked jeans bar.

This story first appeared in the September 12, 2014 issue of WWD.  Subscribe Today.

Aniston, who severely de-glammed for her role in “Cake,” looked picture-perfect offscreen and bonded with pal Laura Dern, who picked up a denim shirt from the fall collection. Reese Witherspoon, snacking on caramel popcorn, browsed the clothing rack, landing on a budget-friendly embroidered shirt dress (which retails for under $100). “I love this! It’s so Nashville,” she said. Witherspoon’s reference was spot-on, as the campaign was actually inspired by Claudia Schiffer’s iconic Nineties images and shot in the same spots in the country music capital.

The Southwestern theme — snakeskin, fringe, coated denim and cowboy boots — extended to the lounge decor, too, which featured a cowhide rug, denim chairs and a leather couch. Looky-loos were kept out, as celebs were escorted by heavy security and the large glass window was transformed into a wood-paneled wall, complete with a skull and framed photos of the latest Guess girls, including Bojana Urosevic and Yara Khmidan.

Organizers should have known better than to tempt Hollywood’s leading ladies with pastries, but the caramel and tri-colored popcorn was a hit, with Keira Knightley going back for seconds. Andrew Garfield opted to sip coffee at the espresso bar, and Ethan Hawke wondered aloud if daughter Maya would want the sherpa vest. In the end, Jena Malone was one of the few to walk away with swag in hand: a tuxedo vest. Note to Witherspoon: the dress — in your size — is in the mail.

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