Kelly Slater

THREE MUSKETEERS: Three well-known men are lending their voices to combat violence against women.

Surfer Kelly Slater, French soccer player Antoine Griezmann and Chinese actor Yang Yang are participating in the 5th annual White Ribbon for Women campaign, a Kering Foundation initiative that runs from today through Nov. 27.

Each man recounts true stories of women who have experienced violence and subsequently received support from the Kering Foundation. These are distributed via social channels with the hashtag #BeHerVoice.

Kering has also set a crowdfunding platform allowing users to donate to a variety of nongovernmental organizations that empower women who have experienced violence. These include It’s on Us in America, HER Fund in Asia and Fédération Nationale Solidarité Femmes, La Maison des Femmes, Rosa U.K. and Women’s Aid in Europe.

Stella McCartney, whose fashion house is a joint venture with Kering, designed the brooches and stickers that are distributed in more than 800 of the group’s luxury boutiques worldwide under the banners Gucci, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, McQ, Boucheron, Qeelin, Pomellato and Dodo.

A group of Canadian men founded the initiative in 1991 following a massacre of 14 women at a Montreal university by a male student.

According to Kering, the movement “encourages the promotion of gender equality and a new vision of masculinity in order to bring about a cultural shift to a future without violence against women.”

François-Henri Pinault, president of the Kering Foundation and chairman and chief executive officer of Kering, noted “the real challenge is in changing societal behaviors and beliefs. When one considers that one in three women worldwide experience violence, it is clear that this issue touches us all be it as a society, a corporation or citizen; be it as a man or a woman.”

More than 200,000 of the ribbons and stickers are to be distributed as part of the effort.

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