Could Kendrick Lamar be the latest celebrity to land a fashion collaboration?
According to market sources, the American rapper has been in talks with Calvin Klein about a design project that would involve products and content, and be released as early as next year. The likelihood of a deal and other particulars could not immediately be learned.
Calvin Klein officials declined comment.
Lamar already has a relationship with the brand, having appeared in its spring 2016 campaign alongside the likes of Justin Bieber, Kendall Jenner, FKA twigs, Abbey Lee Kershaw and Joey Bada$$.
The acclaimed musical artist has an eclectic personal style that mostly skews casual, and has often performed in a white T-shirt and jeans. Very Calvin.
Many legacy brands are pursuing serial collaborations as a way to animate their businesses and reach new, younger audiences.
Calvin Klein has yet to cement a new creative configuration following the December 2018 departure of Raf Simons, who is now co-creative director of Prada.
Recently, the brand joined forces with Kith for a joint underwear venture, marking the first time in Calvin Klein’s history that it teamed with another brand for its iconic underwear.