KERING TALKS CONSENT: The Kering Foundation has lined up such notables as Zoe Saldana, Jessica Szohr, Josh Hutcherson, Jesse Metcalfe and the Haim sisters (Este, Danielle and Alana) to headline its new PSA that emphasizes the importance of mutual consent. The PSA, which wraps up with the tagline, “If you don’t get it [consent], you don’t get it.” will be released by It’s On Us, a White House-led initiative that the Kering Foundation has partnered with.
Launched last year by President Barack Obama and Vice President Joe Biden, It’s On Us is an awareness campaign that asks men and women across the country to help end campus sexual assault. As a cosponsor of the PSA and strategic partner of It’s On Us, the Kering Foundation is joining the organization’s grassroots efforts to try to shift the way people think about sexual assault on campuses. Kering, a family-owned, French publicly traded company with a 22-label portfolio including Gucci, Saint Laurent, Bottega Veneta and Puma is committed to preventing violence against women by supporting NGOs and social entrepreneurs who help raise awareness about the problem.