ALL EQUAL: Kering is to partner with the UN Women French National Committee to promote gender equality and women’s empowerment. The French luxury group will give financial support to the organization during a three-year partnership and actively participate in its global campaigns.

For International Women’s Day on March 8, Kering said it would support the United Nations’ HeForShe campaign, which rallies people around the world to support gender equality, notably involving men and encouraging them to act in favor of equality by condemning sexist stereotypes and taking action to redefine gender-based roles in their personal and professional lives.

The UN Women French National Committee spearheads initiatives targeting advocacy, education and raising awareness of gender equality as well as helping mobilize resources for UN Women programs in more than 90 countries. Kering will provide the committee with financial support as well as joining its roster of partner companies.

Kering is already strongly involved in promoting gender equality, notably through the Kering Foundation, and signed the Women’s Empowerment Principles charter in 2010. Almost 60 percent of its employees and more than 50 percent of its managers are women.

Earlier this week, the Kering Foundation said it was joining forces with eight other corporate foundations on the “We Are Women” project, a series of films directed by Nils Tavernier to be broadcast on French television and online to coincide with International Women’s Day.