Kering headquarters

PARIS — Kering said it has been awarded the Gender Equality European & International Standard label by the Arborus Fund and Bureau Veritas.

In 2016, women accounted for nearly 31 percent of the French firm’s executive committed and 64 percent of its board of directors. Kering bills itself as one of the most gender-equal companies in the CAC 40.

Introduced in Europe in 2010 and expanded to other continents in 2014, the GEEIS label intends to establish a common standard for companies to assure gender equality in terms of pay, promotion, skill development and diversity.

“Furthering equality between men and women is a top priority,” said Béatrice Lazat, senior vice president of human resources at Kering, noting the certification “enables us to identify areas in which we can continue to make progress.”

Kering’s human resources department aims to make the firm a “benchmark employer for women.”

The group, parent of Gucci, Puma, Bottega Veneta and other brands, combats violence against women through its Kering Foundation and encourages equality in the film industry via its Women in Motion program at the Cannes Film Festival.

Since 2010, “Kering has rolled out a number of initiatives to help women access all levels of management and more generally enjoy a culture of equality,” the company said.

According to Kering, its GEEIS certification — which assesses management tools and HR practices — is valid for four years.