KEVAN HALL TEES OFF: Los Angeles-based designer Kevan Hall, whose gowns have been worn by First Lady Michelle Obama, Allison Janney and Vanessa Williams, is expanding his reach from the runway to the fairway with a ladies golf wear line called Kevan Hall Sport.
Hall said he listened to his clients, who told him the market lacked luxury looks for the links. “This line is for women with sophisticated taste who don’t want to run around in yoga pants during the day,” he said.
Hall fashioned technical fabrics with moisture wicking, antibacterial and UV protection properties into tops, bottoms and dresses that borrow from some of his eveningwear silhouettes, such as a ruffled skort and a scuba-style dress.
The Made in L.A. line features bright colors and heat-transferred original prints. Wholesale prices range from $35 to $50 for tops, $45 to $55 for bottoms and $70 to $95 for dresses. Hall said the line is also gaining traction for tennis and daywear, and he plans to expand into yoga, cycling and swimwear.
“I’m taking care of women from morning to evening,” he said.