HONG KONG — Kentucky Fried Chicken is getting literal with its familiar slogan “finger-lickin’ good.” The fast food chain debuted two edible nail polishes on Thursday that are engineered to taste just like its chicken.
The nail polishes come in a glittery sand shade for its “Original” flavor and an orange-red hue for its “Hot & Spicy’” recipe. It worked with food technologists at McCormick, the makers of KFC’s 11 secret herbs and spices mix, to re-create the flavors.
“To use, consumers’ simply apply and dry like regular nail polish, and then lick — again and again and again,” KFC said.
The two shades are exclusive to the Hong Kong market and were launched to a select few media and bloggers in the city. But KFC is asking the public to vote on its Facebook page for their favorite flavor and will use that feedback to roll out the product at a later date. There was no word yet on the price of the nail polishes.
John Koay, creative director at Ogilvy & Mather, which helped devise the campaign for the chain, said, “The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
China is one of KFC’s largest markets, although the chain has faced challenges there in recent years.