HAIR-RAISING: Hundreds of Kim Kardashian fans thronged a sidewalk on Paris’ Avenue des Champs-Elysées Wednesday afternoon in the hopes of catching a glimpse of the reality star before she entered Marionnaud.

The French perfumery was hosting an event for her to unveil the Kardashian Beauty hair line, which she created with her sisters Khloé and Kourtney.

This story first appeared in the April 16, 2015 issue of WWD. Subscribe Today.

The venture was done with Farouk Systems and includes hair tools and styling products, whose distribution also includes salons and the mass market.

Six products from the range are being sold at Marionnaud.