Kit Willow Podgornik is starting a new chapter. The Sydney-based designer will unveil her new KITX brand to buyers in Sydney in mid-February and then in Paris in March. It’s her first fashion project since November 2013, when her creative directorship of Willow, the brand she founded in 2003, was abruptly terminated by its new majority owners, Australia’s Apparel Group. After settling out of court, Podgornik spent 2014 developing a new brand with an ethical focus, with the assistance of New York non-profit Nest, which partners with international artisan communities.
KITX boasts Podgornik’s signature draping, tailoring and corsetry, but at more competitive price points than the delicate, embellished Willow eveningwear which showed for ten seasons on the runways of London and New York.
Prices for the 80-unit launch collection of ready-to-wear and footwear start at 79 Australian dollars or $62 at current exchange, for an organic jersey T-shirt and reach 1,500 Australian dollars, or $1,174, for a hand-woven silk rouleau dress or vest.
A standalone KITX retail outlet is slated to launch in Sydney in August.
“This brand is certainly more focussed around high frequency wear in a fashionable sense,” said Podgornik. “It’s comfortable, it’s easy, you want to wear it all the time but you still look chic and it doesn’t date.”