A GOOD SPORT: French contemporary brand The Kooples is launching a separate casual line that it describes as a blend between Ivy League and Parisian cool. The Kooples Sport collection, due to go on sale in February, will include polo shirts, T-shirts, blazers, cardigans, leggings and sweatshirts. The price positioning will be similar to the main The Kooples collection, with polo shirts retailing between 50 euros and 90 euros, or $66 to $119 at current exchange.
The collection for men and women will be sold through a new network of dedicated The Kooples Sport stores, the first of which is to open on Rue des Francs-Bourgeois in Paris. It will also be sold in corners, starting with Paris department stores Printemps and Galeries Lafayette, and online, with selected pieces available in existing The Kooples boutiques.
This story first appeared in the November 29, 2011 issue of WWD. Subscribe Today.