L.A. EXPANSION: Krupp Group is opening a Los Angeles office. The New York-based fashion public relations firm, founded by Cindy Krupp in 2001, will open May 15 at 8451 Beverly Boulevard in West Hollywood to focus on celebrity services. Krupp, who headed Barneys New York’s p.r. before opening her own shop, hired Marina Morrison-Keiler as managing director of the L.A. office. Her previous experience includes Film Fashion, Wetherly Fashion Group and Citizens of Humanity and GoldSign.

“Celebrity and influencer opportunities live on both coasts and it’s very important for us to be effective partners when it comes to developing and executing VIP initiatives on behalf of our clients on a national level,” said Krupp.

This story first appeared in the April 21, 2014 issue of WWD. Subscribe Today.

Clients confirmed for the L.A. office include Kaufmanfranco, Jerome Rousseau, Eva Fehren, Jennifer Fisher, Sylva & Cie, Scotch & Soda, DWP and D-ID.

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