Taylor Swift at Coachella

Nearly 400,000 people are expected to visit Coachella Valley during the annual music festival, but a few celebs just got easier to spot in the crowd. Kylie Jenner — whose hair has been styled blond, pink, blue and purple — unveiled peach-orange locks at a party for Paper magazine on Friday. Katy Perry made a return to blue and Taylor Swift went a “bleachella” platinum. The festival is a boon for the beauty service industry, so expect even more colorful styles to debut as guests make their way through the gates.

The music festival kicked off today, and runs through April 17 and April 22 to 24.