The 22-year-old beauty mogul, who recently sold a majority stake of her Kylie Cosmetics business to Coty Inc. for $600 million, revealed she is working with daughter Stormi Webster for her upcoming Valentine’s Day makeup collection.
Jenner took to her Instagram on Thursday to post a picture of baby Stormi looking at concept art for the upcoming collection. The images show pink packaging that reads “Stormi” decorated with colorful butterflies. The photo was also shared on the Kylie Cosmetics’ Instagram, where the caption states that this is the brand’s first collaboration of 2020.
Jenner revealed the full makeup collaboration on her Instagram on Jan. 19, posting a compilation of photos that show the collection includes three liquid lipstick and lip liner kits, a blush, a 9-pan eye shadow palette and six shades of lip gloss. The collection will be available for purchase starting Feb. 1.
This may be Stormi’s first foray into the family business, but Jenner routinely looks to her family to collaborate for her beauty brand. She’s teamed with sisters Kim Kardashian West, Kourtney and Khloé Kardashian on singular makeup collections and with mother Kris Jenner for a Mother’s Day collection in 2018. She also co-runs contemporary fashion label Kendall + Kylie with sister Kendall Jenner.
Stormi, who turns two on Feb. 1, is no stranger to the public eye. She made her magazine debut alongside her mom and grandmother on the cover of Harper’s Bazaar Arabia’s July/August issue last year and is regularly featured in Jenner’s social media content, including Jenner’s viral “rise and shine” YouTube video.
It’s not yet been revealed what the Kylie Cosmetics X Stormi makeup collection will entail, but it’s a safe bet that it’ll be one of Jenner’s most colorful collaborations.
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