My Burberry Eau de Parfum and Eau de Toilette

MILAN La Rinascente’s flagship in Milan’s Piazza del Duomo will again receive the Burberry treatment. Like last year, the store windows will be decked out in the famous checked pattern in Christmas colors, on display from Nov. 17 to 30.

On this occasion, the revamped Burberry beauty corner on the department store’s ground floor will also be inaugurated and introduce for the first time in Italy the digital nail and lip bar, an interactive tool that allows customers to virtually try out different shades of makeup and colors.

Inside Burberry’s corner for women’s trench coats, the new My Burberry eau de toilette will be on display, which shoppers can customize with their initials with an engraving service. The first floor, dedicated to accessories, will host a Burberry gifting corner, showing a collection of accessories for the holidays, such as the iconic Burberry scarf, that can be personalized.


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