SNAP HAPPY: Lacoste on Tuesday announced it is the official supplier of the Paris2024 Olympic and Paralympic Games Bid Committee. The iconic sportswear brand, whose founder is tennis champion René Lacoste, scooped an Olympic medal himself in 1924, is in familiar territory as the official outfitter of the French Olympic and Paralympic teams.
“We are proud to support those who carry the French colors for the Paris 2024 bid. Inspired by sport, our collection embodies to perfection the idea of French chic in an elegant, relaxed way,” stated Thierry Guibert, Lacoste’s chief executive officer.
“Lacoste is an historic partner of the sporting world and has been associated with some of France’s greatest sporting moments. After the success of Club France and the French Olympic team at the Rio games, Lacoste’s support is an asset for Paris2024,” stated Etienne Thobois, the bid committee’s ceo.
According to the pitch laid out on the Paris2024.org web site, the plan, should Paris win, is to host the games in two core venues — central Paris and the Paris-Saint Denis zone — but also to transform the city’s major sites into “stunning stages for sport” (think beach volleyball at the foot of the Eiffel Tower and equestrian events at the Château de Versailles).
Alongside Lacoste, official partners include Vivendi and LVMH Moët Hennessy Louis Vuitton.