GOLD STANDARD: “I love fashion so much,” said jewelry designer Jane Kønig, who was wearing a lime green patent Courrèges jacket, and what looked like candy-striped Balenciaga tights peeking from underneath her cropped jeans. But when it comes to her own line, she takes a circumspect approach.
“What I like is to be kind of in the middle — not making too much fashion design — so you have a kind of earring you can use more than one night, wear with more than one dress. I like to make jewelry that’s not too mainstream, but I like to make something between, and that’s what I work for — not too much and not too little,” she explained.
Kønig was guest of honor Thursday night at an event in the Lala Berlin shop, where partygoers ate burgers and mingled to the sounds of a live performance by singer-songwriter Hanna Leess.
The occasion was the launch of the new Jane Kønig Shell earrings, prominent ridged hoop pieces, silver or gold plated, available in small (100 euros, or $109) and large (170 euros, or $185). They looked like a perfect fit for Lala Berlin’s cool girl chic, which has propelled the local fashion brand beyond Germany to Copenhagen, where it has its second flagship.
Jane Kønig jewelry entered the German market about a year ago, and is now in 18 doors in the country, including Lala Berlin. Again embracing the happy medium, the line’s designer sees the country as a good fit for her feminine and often delicate designs.
“I’m not purely Scandinavian. I also have warm blood in me,” said Kønig. “And I think Germany is between south Italy and Scandinavia, so I think it suits me very well. It’s not Scandinavian and it’s not south Italy and that bling-bling. And Germany also has an edge.”
The Jane Kønig jewelry line is sold in Denmark, Norway, Sweden, Finland, the U.K., Croatia, the Netherlands and South Korea.