TRAVEL BOLDLY: Lancel is turning to pop, while going back to its own roots with the launch of a new leather goods line for men and women.
Designed in a bold mix of hues, including tourmaline, cinnabar and amethyst, Pop features travel bags in three different formats, suitable for short getaways, in concert with a series of matching accessories which are to include pouches, tablet and mobile cases.
Ultra-light and foldable, the pieces mirror the French leather goods maker’s philosophy that travels should come lightly, which in the Fifties climaxed in the creations of its first nylon suitcase, also known as the Kangourou, swiftly catapulting Lancel into the spotlight.
Lensed by Patrick Demarchelier, Pop’s new ad campaign is a nod to the brand’s lively shoots from the Eighties, this time showing Malgosia Bela and Will Chalker having fun with their supple travel companions.
To fete the launch and Lancel’s reorientation as a lifestyle brand, the French house has teamed up with Wallpaper magazine for a capsule of three additional travel items: a city guide library, a passport holder and a key ring, which will be unveiled in Paris on Thursday night and sold exclusively via Lancel’s new e-shop.
Slated to go live on May 7, the mini site is to function as a teaser for the launch of Lancel’s global e-commerce business, scheduled for later this year.
The main collection is to hit physical stores at the same time.