FASHION FOOD: Trust Alber Elbaz to take a simple book signing to new levels of fantasy and fun. To celebrate the launch of “Lanvin: I Love You,” out in October, the designer officiated at a giant dining table dressed with a banquet of delicacies that looked good enough to eat…except they were largely made of felt.
Seated alongside him at the table were the giant-headed mannequins that have featured in the label’s store windows and also figure on the tome’s front cover.
Discarded clothing was draped across the backs of chairs, and a pair of legs appeared from under the table, suggesting that one of the “guests” had overindulged.
Elbaz, meanwhile, did not content himself with just signing books. He doodled drawings and autographed arms with a marker, including one belonging to British Vogue’s Alexandra Shulman, who quickly had a friend snap on her smartphone.
“Let me try to do the writing while I’m posing,” Albaz laughed.
To wit: Lanvin invited a couple of renowned Instagrammers to broadcast their interpretation of the event live. French media artist Yacine Ait Kaci, known online as Yak, was sketching his stick men and posting photos of them against the irreverent backdrop on the label’s live feed.