David Lauren invited followers of his Instagram account Friday night during the Opening Ceremony at the Rio Olympics to join in raising funds and awareness for #Team USA in their #LiketoLight social media campaign by posting an image of the Flag Bearer Jacket and tagging @ralphlauren.

Michael Phelps was the U.S. flag bearer.

For every “like” one’s post receives, Ralph Lauren will donate $1 to the Olympic Committee’s Team for Tomorrow Program community outreach effort dedicated to spreading the Olympic values of excellence, friendship and respect.

Lauren made Team USA’s opening ceremony outfits for the athletes.