LeBron James has a busy week ahead of him. In addition to participating in the NBA All-Star Game this weekend, he’s also producing the NBA’s first-ever fashion show.
James’s Springhill Production Co., in association with Turner Sports and IMG, is putting together a runway presentation featuring players, models and style setters. The show will be taped on Friday inside the Hammerstein Theater in New York and will consist of three parts: dressing for the boardroom, for a night out and for the big game.
The players, who will participate include James Harden, Klay Thompson, Chandler Parsons, DeMarcus Cousins and Zach LaVine. They will walk the runway with a model and a stylist. IMG models scheduled to participate include Erin Heatherton, Chanel Iman, Rachel Hilbert and Shanina Shaik.
The show is being billed as a “competition,” with eight players participating in the first round, four in the second and two in the “finals.” Judges include Inside the NBA’s Charles Barkley and Kenny Smith, along with designer John Elliott, WNBA star Elena Delle Donne and GQ style editor Will Welch. Shaquille O’Neal will serve as emcee.
“The NBA and its players have always been at the forefront of style and entertainment and this show falls directly at that intersection of sports and pop culture,” said Craig Barry, senior vice president of production and executive creative director for Turner Sports. “This will be a fun, innovative showcase, as an extension of All-Star weekend, that serves as a great opportunity to create an entertaining experience for passionate and casual fans of all ages.”
The one-hour show — NBA All-Star All-Style presented by Samsung Galaxy — will be broadcast on Saturday at 6:30 p.m. on TNT.