“Gossip Girl” star Leighton Meester has signed on as the face of Vera Wang’s next fragrance, WWD has learned. The advertising campaign, which will be shot by Carter Smith this weekend in Manhattan, will break summer 2011 in fashion, beauty and lifestyle magazines. The fragrance will be available in department stores next summer. The designer noted that she believes Meester’s “beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance.”
This story first appeared in the November 5, 2010 issue of WWD. Subscribe Today.