EYE SPY: British eyewear brand Linda Farrow will open its first London store on Mount Street in Mayfair in August. The 386-square-foot unit will be across the street from Marc Jacobs and not far from Nicholas Kirkwood and the soon-to-open Celine boutique. The shop, at 91 Mount Street, will take the former Aesop space, and will be designed by Elemental Design. It will carry the brand’s collection, and the Linda Farrow Gallery designer collaborations including Erdem, Dries van Noten, Matthew Williamson, and The Row. Linda Farrow will also be teaming with BOFFO Building Fashion, an institution that pairs fashion designers with architects to work on joint projects.

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