LINKING UP: Gucci has teamed up with Fiat heir Lapo Elkann once again. Following the launch of the Fiat 500 by the Gucci automotive project in 2011, Elkann will design a men’s clothing capsule collection within the context of Gucci’s existing made-to-measure service.

To celebrate the collection, which will be exclusively available in five Gucci stores worldwide — in Milan, Paris, London, New York and São Paulo — the luxury brand will host a party during Milan Men’s Fashion Week in June. The event will be held at the brand’s new men’s wear store slated to open this spring.

This story first appeared in the March 12, 2013 issue of WWD. Subscribe Today.