FESTIVE MOOD: The British high street retailer Lipsy has launched a new range with actress Michelle Keegan.
The line is based on a series of winter staples, in particular knitwear and outerwear, including parkas, faux-fur lined suede coats and puffer jackets. It’s also heavy on cocktail dresses aimed at young customers looking to shop for the upcoming festive season.
They come in bodycon silhouettes — Lipsy’s signature — in a variety of festive-themed shades from forest green to cobalt blue and burgundy and lace embellishments.
The line is available to purchase at Lipsy stores across the U.K. and online, with prices ranging from 28 pounds for a knitted sweater to 125 pounds for a suede coat with faux-fur lining. It will also be sold at high street retailer Next as of Nov. 2.
This is the second time the retailer has partnered with the British actress, who is known for starring in the BBC One drama series “Our Girl.” She helped to created the line — from the designs to the fabric swatches — while filming the series in South Africa.
Both Keegan and Lipsy took to social media to promote the launch and connect with the actress’ fans by sharing images of her wearing key pieces from the new range as well as links where one can shop directly via Instagram.
In the past, Lipsy had also partnered with celebrities such as Ariana Grande and Kim Kardashian on holiday collections.