THE SUPERNATURAL: Live The Process, the luxury activewear brand launched by publicist Robyn Berkley, landed at the Upper East Side boutique Fivestory on Thursday afternoon — a new stockist for the two-year-old label, which is also sold via Barneys New York, Netaporter.com, Holt Renfrew and Tiina the Store — with a wellness-themed event. Shoppers sampled green juices from LuliTonix, received mini-ayurvedic consultations with skin-care guru Dr. Pratima Raichur, and sat for psychic readings with New York-based astrologer Rebecca Gordon, who was stationed near the store’s entrance, analyzing each guest’s birth chart on her laptop.
Live The Process is one of two activewear collections stocked in Fivestory; the other is New York-based Outdoor Voices. “We are not just about ‘the look,’ we are about the feel, the experience and adventure,” said the boutique’s owner Claire Distenfeld. “Confidence, the way one carries the self, and self-expression are just as important as material, embellishment and embroidery… With Live The Process, I see synergetic elements that are paralleled to [that] ethos.”
Berkley said her collection aims to juxtapose nature and city life. “We offer the romantic and soft side with the space floral [print], and strength through sleek and modern lines,” she said. For fall, new styles include the V-bra and V-pant in a black-based floral print. Neiman Marcus Direct and Shopbop have also picked up the collection for resort.