GREEN SCENE: Lodental is bringing its craft to Paris. The Italian coat maker founded by Andrea Providdenza is to set up a pop up in the French capital, slated to run from Nov. 26 till Jan. 15 at 14 Rue du Pré aux Clercs, off the Saint Germain Boulevard.
“My first coat was a loden,” remembered Providdenza. “My father forced me, I couldn’t stand it.” Back then, loden was stiff and itchy and probably not the best choice for a child, but Providenzza discovered a small Austrian manufacturer called Leichtfried, tucked away in the Alps, with whom he decided to reinterpret the fabric to fit in with modern times.
“It was actually the Austrian emperor Franz Joseph I. who made loden glamorous, after he had picked it up from the peasants, so in the 19th century it was worn by both, the peasants and the aristocracy. What a democracy of fashion,” Providdenza marveled.
Made with extra-fine Merino wool from New Zealand where the climate is milder and the wool softer, the wildly colorful Lodental coats, capes and jackets for men and women are hand-stitched, soft, waterproof and weigh no more than 640 grams a piece. heir slightly deconstructed look, done by tailors in Naples, gives the traditional loden an edgy vibe.
Lodental, which currently has 25 points of sale, including United Arrows and Barneys in Tokyo, and which is slated to extend its categories beyond outerwear for winter 2015, will be joined by four other brands at the Paris pop-up, celebrating independent Italian design.
They include candle-maker Inspiritu; Velorapida, a manufacturer of electrical bicycles with a vintage flair; Estemporanea, which is to showcase its colorful range of deer leather notebooks, pencil holders and diaries; as well as Ambas, whose collection of cashmere gauze shawls is hand-woven and dyed exclusively for the brand.