LONDON — Me+Em, a London-based contemporary label that’s a favorite of the Duchess of Cambridge, has received funding from a consortium of investors to fuel its expansion.
Pembroke Venture Capital Trust said Thursday said that together with Venrex Fund, Sir Charles Dunstone and a number of other private investors, it has taken a “co-investment” in Me+Em. Pemroke didn’t disclose the size of the investment the group have made in the label.
Pembroke said the funding would allow Me+Em to acquire new customers, broaden its product offering, introduce wholesale and increase customer engagement with the brand, through investing in digital, social and public relations activity.
Andrew Wolfson, chief executive officer of Pembroke Venture Capital Trust commented: “We were impressed by the way the [Me+Em] product resonates with their target demographic and the team’s intelligent approach to marketing and data management,” he said.
Clare Hornby, founder and creative director of Me+Em added: “Me+Em has doubled in size over the last 18 months. I am excited about the future and working with Venrex and Pembroke, who both provide the expertise and financial support to take the brand to the next level.”
Hornby founded Me+Em in 2009, and it’s primarily sold through the label’s e-commerce site and brochures, and from its store on London’s Connaught Street.
The Duchess of Cambridge is frequently snapped wearing the label’s Breton tops, and its current collection includes jersey tops, chunky knits, jeans and simple shift dresses.
The investment adds the fashion labels in Pembroke’s portfolio — earlier this year, Pembroke made an investment in London lingerie label Cheek Frills, and also has investments in London footwear label Kat Maconie and knit label Bella Freud.