LONG ISLAND CURVES: Three weeks into the official Hamptons high season, Curve is adding itself to the retail fray, opening a store, its fifth overall, in Sag Harbor, N.Y. today. Owner Nevena Borissova opened her first Curve boutique on Robertson Boulevard in Los Angeles in 1997, and has since expanded to Mercer Street in New York, with additional stores in Miami and San Francisco. Known for its mix of cool contemporary designers, such as Isabel Marant, Carven and Pierre Balmain, Curve’s newest location is located on the corner of Main Street and West Water and will be open year-round.

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