LOOKING FOR IDEAS: OTB’s chief executive officer Stefano Rosso — who is also on the board of directors of H-Farm, a venture capital group specializing in techno-savvy start-ups — will lead the jury choosing the winner from a pool of about 10 start-up companies pitching their projects onstage at the upcoming edition of Decoded Fashion. Scheduled for Oct. 22 at Milan’s La Pelota venue in the heart if the Brera District, the event, which is promoted by Pitti Immagine’s digital division e-Pitti, will see executives from different companies, including Kering, Kenzo, Amazon, Tod’s and Condé Nast, among others, discussing the theme of cross-channel retailing.

The winner of the Fashion Pitch competition will have the chance to do an induction session with executives from Diesel, which is part of OTB. The winning company will also be admitted among the finalists of another initiative for start-ups supported by Italian banking giant Intesa Sanpaolo Group.

This story first appeared in the October 8, 2014 issue of WWD.  Subscribe Today.

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