While a lot of the accessories market is looking to miniature shapes, designer Tiffani Anne Williams of Los Angeles-based Modern Weaving is thinking big.
The brand — set to present its third season to buyers in New York this week — creates dramatic shapes with laser-cut oversize leather bags and statement jewelry of porcelain and brass.
Priced from $85 to $245 for jewelry and $290 to $975 for bags, the brand is stocked in curated Los Angeles boutiques including The Dreslyn and Tenoversix.
Popular shapes include the laser-cut tote — a black leather satchel etched in slats, so that its contents artfully peep out. Jewelry, like the odd oval fringe earrings, takes cues from amoeba shapes and mobile concepts.
Williams, a veteran of the Los Angeles fashion industry — having spent 10 years as the senior director of product for Alternative Apparel — is self-taught in the realm of accessories.
“I’m 100 percent self-taught. I started working in the industry and did some textile sourcing and pattern drafting, and started working in the industry on the corporate side,” she told WWD.
Her Modern Weaving designs are constructed to avoid excessive waste in the production process. “It’s about using technology so that I can control waste in the back end [of the design process],” she said of her ethos when drafting digital mock-ups of bag designs. “There is so much waste in the industry as a whole, and I think I can work through that with smart design principles so that every time I put a pattern together with laser-cutting or dye-cutting, there is this back-end philosophy that I have around the production of the brand. The designs are really inspired by comfortable and fluid shapes — some are structured and some are very slouchy — but they all utilize technology to remain within that ideology.”
All of the label’s products are manufactured in Los Angeles with small production houses, many of which are family-owned.
Beginning Friday, Williams will showcase her designs at showroom The Launch Collective — her foray into the East Coast market.
“From season to season, it’s been 100 percent growth,” she said of her label’s initial two seasons. “I had six accounts in spring and it grew to 15 accounts for holiday.”
Among her new products are gold-plated jewelry designs — Modern Weaving’s first works to use precious metal. New bags include multiple variations on the bucket-bag concept — one of which utilizes laser-cutting for scalloped slots.