ONE FOR THE BOYS: British designers Christopher Raeburn, Lou Dalton, Astrid Andersen, Craig Green and Sibling have been shortlisted for the BFC/GQ Designer Men’s Wear Fund 2016, the British Fashion Council said Tuesday.
“As the men’s wear industry continues to grow in size and reputation this year’s shortlist shows the diversity and the talent of London’s men’s wear designers,” said Caroline Rush, the BFC’s chief executive. “As well as sheer creativity, these designers also have impressive business strategies and the potential to be Britain’s next big menswear brands.”
The nominees for the prize will take part in a two-week mentoring program where they will receive aid on branding, leadership, commercial retail, e-tail, wholesale and digital innovation. The fund is supported by Vertu, which will hold a mentoring day at Interchange Camden in London.
At the end of the month, the shortlisted designers will provide a business plan to a judging panel and the winner will receive mentoring support for a year as well as a grant of 150,000 pounds, or $218,245, towards their business and 50,000 pounds, or $72,748, worth of services. The winner will be announced on May 18.
The prize is focused on businesses that have been trading for more than two years in the U.K. and globally.