TRUNK SHOW: Louis Vuitton hosted back-to-back events in Shanghai and Tokyo last week to showcase Nicolas Ghesquière’s debut collection for the house, bringing a fresh high-tech spin to the brand’s fall-winter offerings.
The exhibition, called “Series 1,” traces the creative genesis of Ghesquière’s first collection and the brand’s legacy. It features a mix of video projections, vintage LV trunks and bags and a series of mannequins realized in Styrofoam clutching handbags and sporting the brand’s footwear. Other focal points include a recording of Charlotte Gainsbourg reading Ghesquière’s show notes from his March debut and wall-sized collages of campaign images by Annie Leibovitz, Jürgen Teller and Bruce Weber.
Vuitton took over an art deco theater in Shanghai on Thursday night and reprised the presentation-in a scaled down format- Friday night at its Tokyo Shinjuku flagship. Ghesquière did not make the trip to China but he did make an appearance at the Tokyo proceedings. Clad in a jean jacket, the designer shunned interview requests and mingled with guests including former soccer star and fashion event regular Hidetoshi Nakata, Chloë Sevigny and Rinko Kikuchi.
Vuitton chief executive Michael Burke said he and Ghesquière wanted to come up with a new way of presenting the collection without rehashing March’s runway show.
“It’s really what were the wells of inspiration for his first show, from atelier, craftsmanship to a certain woman, to certain women, a certain silhouette. So all of that you are discovering here,” he said, adding that sales for the brand in both China and Japan are “excellent.”
Despite the muggy Tokyo weather, Sevigny sweated it out in a heavy cream dress from the designer. The actress, who also attended the Shanghai event, is gearing up for the New York runway show of her line for Opening Ceremony on Sept. 11 and has a couple other projects brewing. A pilot she did with Whit Stillman called “The Cosmopolitans,” about the lives of a group of expats living in Paris, just hit Amazon. She is also working on a new Netflix series with Ben Mendelsohn and Kyle Chandler.
“It’s a family drama about a black sheep of the family and how the other siblings deal with him,” she said.”I’m the love interest.”