HITTING THE HIGH STREET: Lulu Kennedy, who founded the London emerging designers’ showcase Fashion East, is set to bring her eye to British retailer Marks & Spencer, designing a line for its Indigo Collection brand.
The collaboration came about after Kennedy appeared in M&S’s spring 2014 ad campaign shot by Annie Leibovitz, alongside names such as Emma Thompson, Annie Lennox and Rita Ora.
Kennedy’s 19-piece line will launch in May and takes its cues from the spirit of Tulum, Mexico, where Kennedy has been vacationing for the past 15 years.
“There is a laid-back, beach-babe feeling [with] bright Caribbean colors and soft, washed-out fabrics,” said Kennedy of the collection.
Among the designs are silky cargo pants, peasant blouses and maxi dresses, with Kennedy describing the woman she’s designed for as having a “boho sensibility.”
The collaboration follows Kennedy’s launch of her Lulu & Co ready-to-wear line in 2010, as part of which Kennedy teams with designers, artists and illustrators to create a collection. And following the May M&S launch, Kennedy said a second collection for the retailer is “already in development.”