Lululemon continues to bolster its design team.

BULKING UP: Lululemon continues to build out its design team in a bid to stay ahead of the pack in the competitive activewear landscape.

The company said Ben Stubbington joined Monday as senior vice president of men’s design. Stubbington assumed the role, which is the highest ranking men’s design position at the company, and reports to creative director Lee Holman.

Stubbington joins the athletic apparel company after more than seven years as men’s creative director at Theory. He’s also held positions at Calvin Klein as men’s director of specialty retail and wholesale and also served as senior designer at Banana Republic.

Lululemon also said it has hired a senior vice president of global merchandising in Sun Choe, whose official start date is Nov. 28. Choe joins the firm from Marc Jacobs, where she was chief global product merchant. She has also served in merchandising positions at West Elm, Madewell and Urban Outfitters.

Both Stubbington and Choe’s positions are newly created at Lululemon.

Their hires are in line with efforts to bolster Lululemon’s men’s and women’s design and innovation under a single leader in Holman. Holman joined the company in 2014 as senior vice president, bringing with him a résumé that included creative director at Nike Sportswear and creative director at Burberry. The creative director position was a new one for the firm when Holman was tapped for the role, along with the executive vice president title, in October 2015.

The latest hires are a continuation of Lululemon’s focus on design as the activewear space continues to remain competitive.

The company’s New York Lab concept shop recently released a capsule collection called Reflective Splatter that experimented with a double-printing process to create a glittery effect.

Coming up is a Black Friday collection done in collaboration with Parisian textile designer Janaina Milheiro, whose feathery designs were incorporated in the upcoming offering.

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