BENVENUTO A CASA: Luxury Living Group will be right at home next month when it settles into new digs on Beverly Boulevard in West Hollywood. The Italy-based company produces and distributes furniture for multiple brands, including Fendi Casa, Trussardi Casa and Bentley Home.
The more than 10,000-square-foot showroom, in the West Hollywood Design District, builds on a smaller, appointment-only store that had been located on Robertson Boulevard for the past three years.
“The whole area seems to be having a new energy revived to it,” said Luxury Living U.S. vice president and creative director Ally Coulter. “That Beverly Boulevard space has really come to life in the last few years.”
Fendi Casa’s kitchen and outdoor collections will be featured in the new showroom for the first time in Los Angeles.
Work began in earnest last year on the gutting of the Beverly Boulevard address to create a light, airy space fitting for Southern California and the broader U.S. market, explained Coulter. Materials such as Calacatta marble on the floor are mixed in with light-colored wood and wall coloring.
The opening, slated for Feb. 24, comes as the company focuses its growth efforts on the U.S. It currently has showrooms in New York and Miami along with Milan, Paris, London and Moscow.
Coulter said her goal is to make the concept appealing to both architects and designers, which was done through the establishment of in-house design service teams to work with customers ranging from those walking in off the street to architectural firms. Accessories that could be sold in higher-end department stores also offer potential growth outlets as do partnerships in the hotel and other commercial real estate spaces.
Renovation work for a new Luxury Living showroom in Miami is currently underway and set to be completed by the end of the year with the company now eyeing what markets to open in next.