RAIN DATE: LVMH Moët Hennessy Louis Vuitton said it would support the digital restoration of “The Umbrellas of Cherbourg,” the beloved Jacques Demy film starring Catherine Deneuve that scooped up the Palme d’Or at Cannes in 1964 and was nominated for five Oscars. The restored musical is to be presented in the Cannes Classics selection at next month’s festival, which runs from May 15 to 26.

The transfer to digital format employs new conservation techniques to preserve image and sound quality, also making the movie available to theaters with only digital equipment.

This story first appeared in the May 1, 2013 issue of WWD. Subscribe Today.

Rosalie Varda-Demy of the independent film company Ciné-Tamaris that exclusively distributes the films of Jacques Demy and Agnès Varda, noted that a copy of the restored film would be given to the French national film archives. “Jacques Demy’s films have always showcased some form of French elegance,” she added.

LVMH said the Cannes Film Festival, the city of Cherbourg and the region of Basse-Normandie joined it in the initiative, sparked by a mobilization of popular sentiment on the Internet and so-called crowd funding.