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LV’S GUY STUFF: Louis Vuitton will unveil a new luxury men’s leather goods line at its men’s show in Paris on Thursday. Dubbed Damier Infini, designs come in supersoft calfskin embossed with the house’s Damier check, with reinforced, bonded interiors to maintain rigidity. The launch will include Damier Infini versions of classic Vuitton bag styles such as the Keepall and Porte-Document Voyage. The collection will hit Vuitton stores in mid-August.

This story first appeared in the January 19, 2011 issue of WWD. Subscribe Today.

SHOUTING LOUD: Alexander Wang has two new promotional ventures in the works: his first-ever print ad, exclusive to Interview Magazine’s March issue, and a billboard to be unveiled at the New York intersection of Lafayette and Great Jones Streets on Feb. 7. But don’t call this an advertising campaign. “We restrained from using those words, because you set yourself up for doing things in a systematic way — like rolling out ads in the magazines certain times of the year,” said Wang, who prefers the term “image piece.” “For us, it’s about testing the waters and doing something out of the box.”

The four images, shot by Craig McDean, feature model Aymeline Valade posing samurai-warrior-like against a spare, sky blue background. “We desaturated the colors, even drained her skin color a little bit, to make everything a little more austere,” explained Wang. A video of the shoot will make its debut on March 1.

As for the Interview exclusive, Wang notes that he enlisted Karl Templer as stylist and Fabien Baron of Baron and Baron as creative director. Both work at the glossy. Baron is editorial director, and Templer is creative director.

FOREVER EDUN: “LVMH is a great sounding board and has really helped us to consolidate the business,” said Ali Hewson, founder of the ethical clothing label Edun, in Milan Tuesday night at the presentation of the brand’s fall men’s wear collection co-hosted by Dazed & Confused magazine.

“It’s time to show Edun can really do men’s wear, and we aim to build a strong identity,” said Sharon Wauchob, Edun’s creative director, presenting her second collection for the label. As for the brand itself, Hewson said retail expansion could be a possibility.

In a vast industrial space, models paraded the textured fall collection with a well-traveled feel seen in velvet blazers, soft denims, slouchy knits and faded checkered shirts. Up-and-coming British band The Heartbreaks added a rock edge to the evening, performing a live set kitted out in the label. “We’re hitting the studio tomorrow to record some tracks with Edwyn Collins,” said band member Chris Deakin of their debut album, which has the working title “Fun Times.”

REEL TIME: Watch brands are going to the movies. Baume & Mercier kicked off the SIHH watch fair in Geneva on Monday night with a dinner set against a fake beach — complete with 75 tons of sand and 88,889 square feet of grass — and Gwyneth Paltrow as guest of honor. The actress, who wore an Azzedine Alaïa dress and Pierre Hardy shoes, recently became a “friend” of the brand, which is marking its relaunch with a print campaign set in the Hamptons. Paltrow said it shares the same ethos as her upcoming cookbook, “My Father’s Daughter”: Life is all about moments shared with your loved ones. The movie star, author and budding lifestyle guru advises working moms to maximize time by cooking with their kids.

Paltrow may soon be juggling an extra career: She has been fielding music proposals since playing a singer in “Country Strong” and appearing on “Glee,” performing Cee Lo Green’s “Forget You.”

Meanwhile, IWC planned to launch its new Portofino timepieces on Tuesday evening with a galaxy of stars: Cate Blanchett, Kevin Spacey, Elle Macpherson and Matthew Fox were expected to reunite to unveil the images they shot with Peter Lindbergh in the Italian harbor town last year.

On a different note, Audemars Piguet presented the Royal Oak Offshore Arnold Schwarzenegger The Legacy chronograph, cementing its decadelong relationship with the “Terminator” star. Proceeds from the limited edition of 1,500 timepieces, which will retail for $40,200 each, will go to the After-School All-Stars Foundation, which helps underprivileged children.

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