A new version of House of Harlow’s chunky statement necklace, called Ra, was designed specifically for the San Francisco-based company and retails for $195. It’s an evolution of the two companies’ relationship, which began earlier this year when Lyon + Post began selling jewelry from House of Harlow. The piece also represents the first time the e-tailer has teamed with a brand on designing something exclusively for Lyon + Post customers.
Linking with House of Harlow made sense given the brisk sales the company has seen since starting to carry the line, according to Lyon + Post fashion director Colleen McKinnie.
“It’s just cooler than ever,” McKinnie said of House of Harlow. “It’s fashion-forward. It’s accessible and the price point is really strong.”
Lyon + Post, which launched last year, is an online contemporary boutique that lets customers try items on before actually purchasing them. The members-only boutique gives customers seven days to try their clothes on in their own homes before making a decision about what to buy, at which time they’re charged for their purchases and can return for free the items they don’t want. The boutique is strategic about its buys, carrying a selection of about 30 brands that can shift depending on the season.
The try-then-buy option is a compelling one, especially in the case of jewelry that’s so specific to individual tastes, McKinnie said, and the collaboration with House of Harlow could open both brands up to new customers. “The goal is bringing more new customers in and bringing that awareness,” she said.
It’s also a key time with the holidays approaching, McKinnie added.
“It is so exciting to be part of Lyon & Post’s carefully curated offerings,” Richie said. “I love their business model and am always open to supporting companies that are disrupting the usual way of doing things.”