DIVING IN: Madewell loves a design partnership. Case in point: Last month, the retailer teamed up on a limited-edition capsule of clothing and accessories with Daryl Kerrigan of Daryl K, the cult downtown label that shuttered and reemerged through the years. The latest collaboration to hit stores will sit in the swim section. Madewell, which has carried the New York-based swim label Giejo in its stores for a few seasons, has tapped designer Gabby Sabharwal for an exclusive swimwear capsule. The collection fuses prints and colors devised by Madewell’s design team with Giejo’s sporty, feminine silhouettes, including two one-pieces and three tops and bottoms that are meant to be mixed and matched. It ranges from $99 for bottoms up to $195 for one-pieces and is available on Madewell.com and is set to roll out to select brick-and-mortar locations this summer.
Giejo — Sabharwal’s childhood nickname, pronounced gee-jo — was launched in 2012 when Sabharwal, also a fashion publicist, couldn’t find swimwear that matched her personal style. The label also boasts a sustainable element: all suits are locally made with vintage and reclaimed textiles. “I didn’t feel like there was fashion-forward swim,” Sabharwal said of her decision to launch the brand. “At the time, mixing and matching in swimwear was not [common]. It was really important to me to challenge that.” Giejo, which has also collaborated with Barneys New York and Rebecca Taylor on exclusive collections, will expand into children’s suits with Gigi by Giejo this April.