HIGH NOTE: According to industry insiders, she is the next big thing in British electro-pop. Signed by Sony Music at the sweet age of 16, Chloë Howl played a 40-minute set at the Petit Bateau and Maison Kitsuné party at Paris’ hotspot Nüba on Wednesday night, giving an exclusive preview of her album to be released early next year.
“It’s 10 songs very much about being a teenager like me,” the redhead quipped before her first gig on French soil.
“We were looking for someone who is cute and fresh and a match with the new collection,” explained Gildas Loaëc, one half of Kitsuné’s creative duo and the newly appointed creative director of Petit Bateau’s first collection for adults.
The Kitsuné designers are busy these days. The hip fashion and music label is opening a series of shop-in-shops across Japan. For Paris, it has thought up a different treat. “We are opening a coffee shop in the garden of Palais Royal in mid-October,” revealed Loaëc, adding the brand is also in talks for installing corners in Galeries Lafayette and Printemps.