BATH AND BEYOND: One of fashion’s most high-minded — and newly topical — brands is arriving soon in your hotel bathroom.
Maison Margiela is to provide shampoos, conditioners, shower gels, body creams and bar soaps to the Time New York, along with a white cotton bathrobe — a wink to the lab coats still worn by staffers, including current creative director John Galliano.
Brendan McNamara, executive vice president at Time parent Dream Hotel Group, said he chose Margiela to supply the amenities for the Paris-based house’s “take on unconventional luxury,” the descriptor for its new concept and redesign by Rockwell Group.
The bathroom range’s products include olfactive formulas found in the Margiela fragrance line, called The Replica Collection, whose perfumes created by L’Oréal are based on reproductions of familiar scents.
This isn’t Margiela’s first infiltration of a hotel. In 2011, the house designed 17 rooms and suites out of the 57-unit La Maison Champs-Elysées hotel in Paris, each with a theatrical and minimalist decor where white prevails. The inimitable Margiela touch — unsettling yet playful — can also be felt in the restaurant, bar, smoking room and the silver entrance hall.
In 2010, Margiela decorated a one-bedroom suite perched on stilts, called L’Ile aux Oiseaux, at Les Sources de Caudalie’s vinotherapy spa near Bordeaux, France.