U.S. PUSH: Belgian fashion label Maison Ullens will open a pop-up shop on Robertson Boulevard Tuesday as it aims for a greater presence on U.S. soil.
The brand will show its fall 2015 collection, designed by artistic director Kim Laursen, which includes the cashmere sets its known for and other knit pieces. The pop-up runs through June 7 and follows the label’s first U.S. store opening in Aspen nearly two years ago, of which “the profits of the boutique are very positive,” owner Myriam Ullens said. “We have opened this pop-up in L.A. because during summer our clients from Aspen are there, so we are in fact following them.”
Maison Ullens’ other store is in Paris and there’s also a London pop-up, but growth is in the works and “we now want to move forward on the American market,” Ullens said.
The brand has seen traction via trunk shows held in New York, Chicago and Los Angeles, she explained. Plans call for a boutique opening in New York next year and another permanent store potentially on the West Coast.