ETHICAL OFFERING: Ethical fashion label Maiyet has mounted a pop-up in London’s Mayfair that sells a range of handcrafted items including art, design, fashion and food alongside the brand’s fall 2016 range of women’s ready to wear and accessories.
The brand, known for working with craftspeople, has set up a 2,000-square-foot space at 41 Conduit Street that will run for three months. Designed by Cavendish Studios, the space features sculptural stands made by artisans working with Cornish clay.
The pop-up, which opens this week, stocks a range of brands, including Tom Dixon home furnishings, floral arrangements by The Tuk Tuk Flower Studio, frames from Soho Bespoke and Phaidon books as well as items from Tata Harper, Yosuzi, Maison De Mode and Madhuri Parson.
East by West, a pop-up café concept by Jasmine Hemsley that fuses Ayurvedic food with British seasonal fare, is on-site and the shop also plans to host a series of events including book launches, chef tastings, live music, magic shows, performance art, poetry readings and screenings.
Prices range from 6.95 pounds, or $8.54, for a Wallpaper city guide to 1,596 pounds, or $1,962, for a Maiyet small Peyton saddle tote.
“I think today, the most interesting and inspiring people in the world care a lot about how they look and what they wear,” said Maiyet co-founder and chief executive officer Paul van Zyl. “But they also care about food and beauty and books and their minds — and they love flowers. So what we tried to do is to assemble a set of like-minded brands that are first and foremost pleasurable, but also have a sensibility towards the world.”
He added that customers can be anyone looking to have “a wonderful breakfast or lunch, grab some flowers, get a book to take as a gift or to help you with your home cooking, but also wrap yourself in Maiyet cashmere poncho. I think we’re relentlessly focused on making London a great success. When it is a success we’re sure it will be then we will look elsewhere.”
The pop-up will run until Christmas.
Launched in 2011, by van Zyl and Kristy Caylor, the brand has a flagship in New York and is sold at Bergdorf Goodman, Liberty and on Net-a-porter.