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MALIBU MIX: Oliver Peoples feted its new Oliver Peoples West collection on Saturday with an outdoor exhibit in Malibu, Calif., by two-time world champion surfer and photographer, Daize Shayne Goodwin. Never-before-seen prints of surf legends from Goodwin’s Ohana series were on display poolside at a private home, as were the beach- and sports-friendly frames, priced at $265 to $295.

“These were taken in 1999 when pioneer surfers really helped shape the culture,” said the Kauai, Hawaii, native, one of the original Roxy girls who has also been sponsored by Vans and Hurley.

This story first appeared in the April 29, 2014 issue of WWD. Subscribe Today.

“We wanted to do something different, that helps show the collection in a more authentic way,” said Oliver Peoples chief executive officer David Schulte. Joining Japanese surfer Takuji Masuda, who hosted the event, were Anthony Kiedis and Flea of the Red Hot Chili Peppers, Lydia Hearst, Fuschia Kate Sumner and Sanoe Lake.

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