SURF’S UP: Mambo is hooking up with some emerging Australian fashion talent.
The 30-year-old Australian surf and streetwear brand — which was acquired by Los Angeles-based Saban Brands in January for an undisclosed sum — announced Wednesday it will be releasing a collaboration capsule collection with Sydney-based Emma Mulholland, one of Australia’s hottest up-and-coming designers, for the southern hemisphere’s spring-summer season.
An Australian exclusive for now, the 35-unit Emma Mulholland x Mambo Goddess collection will be released through Myer stores nationwide and online at ASOS.com on Aug. 17.
Inspired by the psychedelic marine life of the Great Barrier Reef, the collection features mix–and-match swimwear, T-shirts, leggings, shirts, jackets and sunglasses. Prices range from 39.95 Australian dollars, or $29 at current exchange, for a Lobster bra or Angel fish tank, to 149.95 Australian dollars, or $110, for a chambray Angel Fish bomber jacket or embroidered Lifestyle jacket.
Known for her acid bright color palette and quirky prints, Mulholland launched her label in 2011 straight out of design school — Sydney’s Fashion Design Studio — and regularly shows at Mercedes-Benz Fashion Week Australia. Her pieces have attracted the attention of music boldfacers such as Kanye West, Azealia Banks, Grimes, M.I.A and Kimbra. Mulholland is also the 2015 recipient of Australia’s BT Emerging Designer Award.
“I’m honored to be working with Mambo, a brand that is and has always been one of my personal favorites, with radical design and authentic Australian roots,” said Mulholland in a statement.
Dan Castle, managing director of Saban Brands Lifestyle Group, said the collaboration with the designer opened new vistas for Mambo.
“Her in-demand and edgy designs bring a unique and distinctive perspective to the brand. The Emma Mulholland x Mambo Goddess collection will play a pivotal role in taking Mambo into premium, new retail spaces both in Australia and beyond,” he said.