Columbia Sportswear has signed a partnership with Manchester United to become its first official outdoor apparel partner.
As part of the deal, the Portland, Ore.-based outdoor company will design and create dual-branded outerwear for outdoor endeavors, including hiking, climbing, mountaineering, as well as water and snow activities. Man U fans — including its 659 million global following — will be able to buy the first collection of dual-branded outerwear in the fall.
With a 138-year heritage and 61 trophies, Manchester United is one of the most successful sports teams in the world. It has also been a forerunner in the world of professional sports in terms of sponsorship, merchandising, product licensing, new media, mobile and broadcasting.
Manchester United Group managing director, Richard Arnold said, “Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and exciting range of club branded products. Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Available in over 100 countries, Columbia enjoys an international reach that matches the club’s.”